The Salon Dr x Hills Media

Website Refresh Proposal

A conversion-focused refresh that turns your expertise into more enquiries and booked calls.

Prepared by Hills Media for The Salon Dr. 9 June 2026



The opportunity

What you have

  • A clear, credible founder
  • A sharp, defined niche
  • A proven revenue promise

What's missing

Your website asks visitors to work too hard. They can't quickly understand what you do or what to do next.

This refresh turns a content-heavy site into a conversion website. Clearer, more premium, and built to book calls.

What's holding the site back

A full review of your site and the developer audit point to four themes.

Clarity

Visitors can't quickly tell what to choose or do next.

Trust

Strong proof exists, but it's buried instead of front and centre.

Experience

Layout, contrast, and mobile issues quietly cost enquiries.

Conversion

Booking and contact options compete instead of leading to one clear action.

The plan: a conversion website

Premium

Feels high-end and matches the authority you've built.

Focused

Every page has one job. No distractions, no confusion.

Easy to buy from

Guides visitors from organic traffic, referrals, and event follow-up all the way to a booked call, without you needing to explain everything first.

What's included

One complete package, delivered end to end.

Conversion-focused website refresh

All developer-audit fixes built in, with SEO-ready foundations from day one.

Back-end and automations

Integrated with your existing HighLevel account. Lead capture, nurture, and booking reminders included.

Performance dashboard

See what's working at a glance, from enquiries to booked calls.

Full launch QA

Tested across desktop and mobile before anything goes live.

Simple, fast delivery

From confirmation to launch in just four weeks, with clear communication throughout.

1

Week 0

Confirm and lock in the project.

2

Week 1

Plan the strategy, structure, and booking flow.

3

Week 2

First major revision delivered for your review.

4

Week 4

Project complete. Site live and ready to book calls.

Why Hills Media

We build conversion websites and complete lead systems for established Australian service businesses.

3x

More qualified enquiries

Illustrative outcome from other service businesses we've helped.

60%

Lower cost per lead

Fix the system, fix the results. Results vary.

4 wks

Focused build

Your back-end included. Conversion-first, not just design.

Investment

Complete package

  • Website refresh with all audit fixes
  • SEO-ready foundations
  • HighLevel automations
  • Full launch QA

Optional next step

When you're ready to scale, we can add paid-traffic landing pages, Google and Meta ads, and ongoing conversion optimisation.

Let's talk

A short call to confirm direction and lock in the plan.

Lets find a time

or

email: aaron@hillsmedia.au
phone: 0483 646 464