The Salon Dr x Hills Media
Website Refresh Proposal
A conversion-focused refresh that turns your expertise into more enquiries and booked calls.
Prepared by Hills Media for The Salon Dr. 9 June 2026


The opportunity
What you have
  • A clear, credible founder
  • A sharp, defined niche
  • A proven revenue promise
What's missing
Your website asks visitors to work too hard. They can't quickly understand what you do or what to do next.
This refresh turns a content-heavy site into a conversion website. Clearer, more premium, and built to book calls.
What's holding the site back
A full review of your site and the developer audit point to four themes.
Clarity
Visitors can't quickly tell what to choose or do next.
Trust
Strong proof exists, but it's buried instead of front and centre.
Experience
Layout, contrast, and mobile issues quietly cost enquiries.
Conversion
Booking and contact options compete instead of leading to one clear action.
The plan: a conversion website
Premium
Feels high-end and matches the authority you've built.
Focused
Every page has one job. No distractions, no confusion.
Easy to buy from
Guides visitors from organic traffic, referrals, and event follow-up all the way to a booked call, without you needing to explain everything first.
What's included
One complete package, delivered end to end.
Conversion-focused website refresh
All developer-audit fixes built in, with SEO-ready foundations from day one.
Back-end and automations
Integrated with your existing HighLevel account. Lead capture, nurture, and booking reminders included.
Performance dashboard
See what's working at a glance, from enquiries to booked calls.
Full launch QA
Tested across desktop and mobile before anything goes live.
Simple, fast delivery
From confirmation to launch in just four weeks, with clear communication throughout.
1
Week 0
Confirm and lock in the project.
2
Week 1
Plan the strategy, structure, and booking flow.
3
Week 2
First major revision delivered for your review.
4
Week 4
Project complete. Site live and ready to book calls.
Why Hills Media
We build conversion websites and complete lead systems for established Australian service businesses.
3x
More qualified enquiries
Illustrative outcome from other service businesses we've helped.
60%
Lower cost per lead
Fix the system, fix the results. Results vary.
4 wks
Focused build
Your back-end included. Conversion-first, not just design.
Investment
Complete package
  • Website refresh with all audit fixes
  • SEO-ready foundations
  • HighLevel automations
  • Full launch QA
Optional next step
When you're ready to scale, we can add paid-traffic landing pages, Google and Meta ads, and ongoing conversion optimisation.
Let's talk
A short call to confirm direction and lock in the plan.
Lets find a time
or
email: aaron@hillsmedia.au
phone: 0483 646 464